for women by women

WE ARE POWER

EXTREME COMFORT

Stretchy & functional

Our products are designed with the female body in mind. They provide support in all the right places to make every Power Woman athlete feel strong, fast and beautiful.

More than a brand

The sky is not the limit - it's only a direction

We believe in the power that emerges when you have the courage to look past the boundaries of what you thought possible. We believe that there are no limits to how far you can go – whatever your goal – and in the happiness you will find on your way there.

Power Woman is building a community where women support each other. To us, the most important thing is helping women recognize and reinforce their own potential, while feeling beautiful and strong. During training, as well as in life as a whole. 

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Celebrate Mother's Day with our Best Running Tips for Moms

Celebrate Mother's Day with our Best Running Tips for Moms

This Mother's Day, celebrate the incredible moms in your life by sharing these running tips that will empower them to embrace the joy of running and enjoy its numerous benefits. Whether they're running to improve their fitness, relieve stress, or simply indulge in some "me time," these tips will provide a solid foundation for a successful and fulfilling running journey. Happy Mother's Day and happy running!
Swedish Powerhouse Trio Brings Power Woman to the US Market

Swedish Powerhouse Trio Brings Power Woman to the US Market

Ever since our founding, the USA has been a land of dreams for us. Dream big or as we like to say, "Feel the Fear, do it anyway," and anything can happen. Together is stronger so we super-happy to take our belowed brand to the US market, not alone but with a Swedish Powerhouse Trio! 
Coach Tilda for Power Woman Athletic Club

Meet Power Woman Tilda Loftin - Co-founder & Head Coach for STRONGMom App

Tilda's passion for fitness and health has led her to help women during all stages of motherhood through the STRONGMom App. Her involvement in the Power Woman Athletic Club and upcoming role in the VikingRun in San Francisco demonstrates her commitment to motivating, supporting, and inspiring women to be their best selves.
Power Woman in Goddess Indigo Sport Leggings

The Essential Characteristics of the Best Sport Leggings for Female Runners

At Power Woman, we have learned a great deal about what makes a great pair of sport leggings. We have produced award-winning leggings in collaboration with our Athletic Club members, leading ultra-runners, and triathletes. Here, we highlight the essential characteristics of the best sport leggings for female runners.
Celebrate Mother's Day with our Best Running Tips for Moms

Celebrate Mother's Day with our Best Running Tips for Moms

This Mother's Day, celebrate the incredible moms in your life by sharing these running tips that will empower them to embrace the joy of running and enjoy its numerous benefits. Whether they're running to improve their fitness, relieve stress, or simply indulge in some "me time," these tips will provide a solid foundation for a successful and fulfilling running journey. Happy Mother's Day and happy running!
Swedish Powerhouse Trio Brings Power Woman to the US Market

Swedish Powerhouse Trio Brings Power Woman to the US Market

Ever since our founding, the USA has been a land of dreams for us. Dream big or as we like to say, "Feel the Fear, do it anyway," and anything can happen. Together is stronger so we super-happy to take our belowed brand to the US market, not alone but with a Swedish Powerhouse Trio! 
Coach Tilda for Power Woman Athletic Club

Meet Power Woman Tilda Loftin - Co-founder & Head Coach for STRONGMom App

Tilda's passion for fitness and health has led her to help women during all stages of motherhood through the STRONGMom App. Her involvement in the Power Woman Athletic Club and upcoming role in the VikingRun in San Francisco demonstrates her commitment to motivating, supporting, and inspiring women to be their best selves.
Power Woman in Goddess Indigo Sport Leggings

The Essential Characteristics of the Best Sport Leggings for Female Runners

At Power Woman, we have learned a great deal about what makes a great pair of sport leggings. We have produced award-winning leggings in collaboration with our Athletic Club members, leading ultra-runners, and triathletes. Here, we highlight the essential characteristics of the best sport leggings for female runners.

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